myG -myGen Digital Hub

Background

Started as 3G mobile world in 2006, selling electronic gadgets in showrooms to become the No.1 Smartphone store in the state. myG rebranded themselves as ‘myG’ transforming the retail experience to new generation digital experience. myG has played a singular role in transforming the lives of over 30 lakh individuals profoundly, for the better. myG goes the extra mile to deliver excellent quality, value and service to customers exceeding their expectations. The team’s hard work and dedication has gained them over 3 million satisfied customers.

Our Approach

myG wanted the solution to have an intuitive user interface with added features like user management, product listing, product search and payment integration. They also wanted the application to run flawlessly on all platforms and deliver a unified shopping experience.

Keeping the client requirements on spotlight, team Primal Codes designed, developed, tested and deployed the mobile applications for android and iOS platforms. The solution methodology was focused on building a native application for both the platforms to deliver product categorization, product search, user management and providing inventory visibility to the retailers. The solution was built using many reusable components like custom views, navigation control and app sync functions for rapid application development. Also, many branding and marketing functionalities were added to the app like location based messaging, notifications and social media integration as a part of multi-channel user experience.

Results

  • Streamlined product and inventory management with advanced business logic
  • Integrated mobile payments
  • Higher sales with optimized user experience
  • Trending #1 in Google Play Store
  • It received a massive download traffic within the first few days of release
  • 4.4 Star Ratings
  • 500+ downloads

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Project info
  • Release Date: 10/11/2018
  • Client: myG -myGen Digital Hub
  • Category: e-Commerce | Website | Android App | iOS App | Magento
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