Primal Codes has designed an E-Commerce site for a K M Store. Their business model is based on customer service, reasonable pricing and keeping it unique. KM Store was looking to enter the market of e-commerce and wanted a website that showcases their shops/products while maintaining their brand image. They wanted their site to provide flexible delivery options, as well as maintain their reputable customer service on their online platform.
Our team developed a qualitative analysis of other e-commerce sites, which was a useful means of determining what elements we wanted to incorporate into the website design for K M Store, as well as confirming those which weren’t desirable. What became clear was that customers value the in-store shopping experiences due to convenience, customer assistance and being able to see the products they were buying in real life.
In order to replicate this experience, we ensured:
K M Store wanted their website to be as understandable as possible for most people, especially their target users. In brief, the team listed some expectations of the website, of what it must and should do.
The website must:
The final design solution provides K M Store with a website that brings the shops/products of their page to life. Their website maintains a personalized and independent ‘brand image’, providing great customer service and flexible delivery options to their online customers.
Looking forward to developing an e-Commerce application like KM Store? Let’s talk!
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