Startups are supposed to grow fast. Startup is a temporary organization designed to search for a repeatable and scalable business model. A startup can be any company that has the potential to grow rapidly and acquire a large market in a short time.
When building a foundation for a startup, it’s important to look ahead to possible leadership scenarios. Your business should be able to sell to a big market a Startup needs to have a repeatable and scalable business model. This is reflected in the compressed average growth life cycle of these businesses. A business that isn’t equipped to scale will find it difficult to recruit new hires, on board effectively, and manage core business processes. As your business scales, you’ll need to make sure you’re also keeping your processes updating. A scalable business is one equipped to deal with increased demand. No matter how many sales you make or employees you hire, if your business is scalable, it will be easy to handle.
Importance of Scaling a Business
To scale a business means to create a service that can generate more money through some resource that isn’t your time. Scale is a concept that is so meant to support infinite growth. When starting a business, you want to find ways to apply your time and money that are scalable and to shift your focus from things with a hard maximum return to things that have the potential to be infinitely scalable.
What makes a business scalable is a service that is sticky and as a result does not suffer too much from customer churn. Every business has some customer churn, but some have less than others. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer churn delays growth rate, so companies should have a defined method for calculating customer churn in a given period of time. By understanding and monitoring churn rate, organizations can easily determine their customer retention success rates and identify strategies for improvement. The best businesses understand the value of customer retention and as a result have effective ways to keep the impact of churn manageable.
Here are some ways, the secrets of survival to scale up your business:
- Help reduce unnecessary red tape and time waste when it comes to looking for basic and essential information by building or establishing a centralized information database that your employees can access anytime. This means a database for your process documentations, organizational charts, etc that they can use rather than waiting for somebody to answer them.
- Automate your processes as much as possible to reduce time and risk of human error. Process automation also reduces the risk of your employees cutting corners that will put your standard and quality at risk.
- Building the right technical architecture and having the right management systems in place helps reduce the headcount required to build and maintain the product. The key element should be to have the right people in the right place at the right time doing the right thing, basically working to their strengths to add value to each other and your customers and leverage off each others value effectively within and between teams.
- Hire an assistant early on that you can teach the ropes about your business whenever your plate is full. When you finally hit gold and customers start coming in a steady stream, a lot of things also crop up and you can’t-do things by yourself just like in the past. An assistant who knows your business right from the beginning is very helpful.
- Provide the right training, especially for your early hires who you know you can trust to oversee the ins and outs of your business if you are not around. Creating an organizational structure helps you manage your business even better by putting trusted people to direct some of the operations.
- Use instant messaging for in-team communication rather than using the traditional email messaging. You can communicate in real-time with instant messages.
- Always document your processes and workflows in a detailed manner as much as possible to reduce the learning curve for your new employees and minimize any mistakes.
- Find the right employees who will fit right in with your company and your culture by having the right recruitment process.
- Establish a solid content marketing strategy that will help you reach more audience and turn up credible leads that will translate to conversions.